Hermosillo influencers face Olympos promotion case
Original reporting: Infobae México
What happened
Infobae México reports proceedings against three content creators over promotion of a marijuana brand linked in its reporting to Los Salazar, alongside separate violence and seizure investigations.
Reporting and context
Three Hermosillo content creators were ordered to face criminal proceedings on November 3 over social-media promotion of Olympos, a marijuana brand also called Olympus that Infobae México links to Los Salazar. According to Infobae México, the case concerns Azlán “N”, 20, Julián “N”, known as “El Pelón Bajavión”, 29, and Eduardo Antonio “N”, known as “El Doble Carne”, 22.
The outlet described videos showing branded vaping products, concentrates, extracts and pre-rolled marijuana cigarettes. It reported that Azlán also offered delivery through comments. He separately faces proceedings over alleged sexual offenses against a 13-year-old and marijuana possession; the source reports pretrial detention in those two cases.
Infobae México reported that the brand's visibility intersects with a separate investigation into an August 28 armed attack on Hermosillo's Centro de Usos Múltiples. Gunmen fired inside the venue and burned a boxing ring before an event in which Julián was scheduled to participate. Prosecutors took statements from 24 people, including witnesses, organizers, boxers and technical staff.
On August 29, Jesús Bernardo “N” was found shot dead beside a banner threatening performers and influencers who supported Los Salazar or promoted Olympus. It also threatened Natanael Cano. Sonora prosecutors attributed the venue attack and killing to three other defendants after ballistic examinations linked the weapons. The banner's accusations remain claims by its authors.
The report also described September 13 Navy searches of two properties in San Carlos, Guaymas. Authorities seized 357 branded bags and 2,385 branded tubes containing approximately 30.162 kilograms of marijuana, alongside 882 doses of methamphetamine and 140 vaping devices. These figures describe that operation, not annual totals.
For background, Infobae cited researcher Vivienne Hearst's account linking Zeus Alfredo Salazar del Villar directly or indirectly to Grupo Olympos, a distribution network in Sonora and Mexico City. The outlet documented branded social-media sales posts dating to at least 2023 and references in corridos. It said the operations described had confirmed marijuana carrying the Olympos label; whether the branded network distributed other substances remained unknown.
Original report from Infobae México