SIRIO discusses 'Bruce,' whom it identifies as Juan Carlos Valencia's son
English transcript
In recent days, the X account identified as 727 has published information about Juan Carlos González Cabrera, known on social media as Bruce. The posts identify him as the son of Juan Carlos Valencia, known as El 03, whom the report describes as having been identified by U.S. and Mexican authorities as the current leader of the Jalisco New Generation Cartel.
The controversy concerns the people with whom he has appeared in photographs and videos, including regional Mexican music artists and the streamer Lonche. The automatic captions render the artists' names as Tito WP, Ócar Maidon, and Víctor Mendivil; some of those spellings are unclear.
One incident that attracted particular attention occurred after a Tito concert in Guadalajara, where Puerto Rican artist Anuel AA appeared as a special guest. The posts claim that Bruce left the venue after the performance and was later seen boarding a vehicle containing Tito WP and Anuel. The report says Anuel has previously made references and performed covers associated with El Mencho's cartel, which it describes as now led by Juan Carlos Valencia.
A detail in the published videos is the cap that, according to the account, Bruce gives to artists with whom he has a close relationship. The caps have distinctive designs. The front displays the number three alongside a Colombian flag. The posts interpret the number as a reference to his father, El 03, and link the Colombian flag to Carlos Andrés Rivera Varela, known as La Firma, whom they describe as a key figure in the criminal organization.
The back displays a feather, which the posts link to Francisco Javier Gudiño, known as El Plumas, whom they also describe as a leader in the organization. Several number threes on one side form a checkerboard design. The report says selected artists, including Anuel, Tito WP, Netón Vega, and other current singers, have worn the gift.
Bruce is often seen at parties wearing a cap, sunglasses, or a scarf closely covering his face, trying not to attract attention in public. However, with so many cameras around, it is difficult to go unnoticed. There is a very thin line between artists and the criminal world. When narco culture is everywhere, crossing it can be much easier than it seems.